Male Jewelry, Market Segmentation

Being a jeweler is not easy these days, subdued markets and changing buyer patterns are two of the main factors that bring uncertainity to the markets. Male jewelry is a good example of how, jewelry manufacturers need to adjust to suit market and economic conditions.

The demand for male jewelry in terms of volume, has surely shown an increase. What is interesting is the metal choice for male jewelry during the past few years. Before gold prices looked for the sky, men chose male gold jewelry. It was taken for granted that silver male jewelry would lack the quality of gold jewelry. Even at this point of time, there were a group of buyers who preferred silver to gold. Price was not an issue with them, they adored the quiet confident feel and look of male 925 silver jewelry. This buyer group wanted good quality jewelry, remember they were not the 'cheap' jewelry hunter group. 

The high rise in gold prices, worked to boost the demand for male silver jewelry. Once again, buyers who were exposed to quality gold jewelry insisted on quality. This buyer group is expected to show rapid growth mainly because, the price of gold does not look like cooling off in the next few years. You might find that a portion of these buyers look for silver male jewelry that is plated in gold, rhodium or even platinum. Remember that they like gold jewelry and were pushed towards silver mainly for economic reasons. From the view point of the jeweler, it is necessary to explain the concept of plating silver jewelry, also the lifespan of the plating. This is a new role to play for the jeweler, as he would be dealing with a buyer who does not really adore silver jewelry but is after the metal to economize on budgets. 

So you have two distinctly different group of male silver jewelry buyers, the jeweler needs to adjust to both groups. And ofcourse, you have the bargain hunter, looking for silver jewelry only because he or she feels that silver jewelry will be very cheap! In this case, price points are critical - the lower the price tag the wider and higher the appeal. Quality can take a back seat but, remember that this is true ONLY for this select group of cheap jewelry hunters. 

Kaisilver has always given equal attention, care and importance to both gold and 925 sterling silver jewelry. This has impressed male jewelry buyers who have, decided to remain with us irrespective of a change in metal choice. It is important to understand what you should expect and demand when looking for quality male jewelry. This will remain true for both gold or 925 silver male jewelry. Get an idea of the kind of quality you deserve when ordering your male jewelry, the report can be reviewed at http://www.jewellery.kaijewels.com/male-jewelry.htm